Alexis Bojorquez UX/UI & Visual Designer · Phoenix, AZ

Hi, I'm Alexis. I design interfaces

I obsess over the small moments most people skip — the empty states, the loading flickers, the way a button feels under your thumb.

Every spacing decision, every microcopy line, every transition is a chance to either build trust or quietly burn it. I design considered digital products for teams who want their work to feel as good as it looks — across UX flows, visual systems, and the stuff that lives in between.

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A designer focused on the quiet details that make digital products feel inevitable.

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Whether it's a full product redesign, a brand refresh, or a quick consult — drop me a note below or grab my resume to get started.

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Case Study — 2025

Eatxplore

Redesigning a food discovery app to help curious eaters find local restaurants they'll actually love — not the same five places everyone already knows.

Project banner
Role
Lead UX/UI Designer
Timeline
14 weeks · Apr–Jul 2025
Tools
Figma, FigJam, Maze, Notion
Client
Eatxplore Inc.
Team
1 PM, 2 Engineers, 1 Designer
Platform
iOS & Android
01

The Problem

Eatxplore's existing app treated every restaurant the same — a flat, alphabetized list with no sense of personality or place.

Despite a growing database of over 12,000 restaurants across three cities, retention dropped sharply after the first session. Internal data showed a 62% drop-off between install and second visit. The brief was clear: rebuild discovery around trust, context, and delight.

02

Research & Insights

14 in-depth interviews and a diary study with 22 participants over two weeks.

  1. i.

    People don't search for food — they search for moods.

    "Cozy date night," "quick lunch near work" surfaced repeatedly. Cuisine type came up surprisingly rarely.

  2. ii.

    Reviews feel like noise. Curation feels like a gift.

    Lists made by a real person with taste consistently beat aggregated star ratings.

  3. iii.

    The map is the menu.

    "Is this on my walk home?" matters more than "Is this rated 4.6 or 4.7?"

03

The Solution

A mood-first discovery model, anchored by human-curated lists and a map that responds to context.

Final solution mockups

Mood-based browse

Users land on a feed of "moments" — date night, working lunch — instead of cuisines.

Editor lists

Every list is authored by a real local with a face and a voice. No anonymous aggregations.

Contextual map

The map reshapes around your route, your time of day, and your saved places.

04

Results

Three months after launch, the redesign moved every metric we cared about.

+ 84%

Increase in 7-day retention

3.2×

Growth in saved places per session

4.8

App Store rating (up from 3.1)